To coincide with the 10th anniversary of his charity, Jamie Oliver joined forces with 20 Incredible artists to launch a fantastic fundraiser called The Big Chair Project.
Decorated chairs by various artists and designers, including Paul Smith, Burberry, and Matthew Williamson are revealed at Republic of Fritz Hansen Store London and will be on display during the London Design Festival this month.
The BIG Chair Project is the brainchild of The Better Food Foundation, the charity founded by Jamie Oliver. Back in 2002, Jamie established a unique and pioneering restaurant group called Fifteen, that uses the magic of food to give young people a chance to have a better future. Ten years on, hundreds of apprentices have graduated from the programme, which trains unemployed youngsters to become professional chefs. With 2012 marking the 10th anniversary, it was time to do something a little celebratory to raise much-needed funds for the next 10 years.
In a snapshot there are 20 artists as part of The BIG Chair Project. 16 auction lots have been created in what’s known as the BIG BID. Each artist was given two Fritz Hansen ANT™ chairs: one for practice and one for the masterpiece. You’ll notice that four of the artists decided to submit both chairs as part of their auction lot: Barnaby Purdy, Liberty, Nunzio Citro and Quentin Blake. As such the starting price of their auction lot isdoubled. As part of the 16 auction lots, one lucky winner will get their hands on a Fritz Hansen EGG™ chair and stool, designed by Jamie Oliver.
There’s also the BIG WIN where six chairs have been allocated to an online lottery. By purchasing a £5 lottery ticket you’ll be entered in a draw to win a chair of your choice, so there’s something in The BIG Chair Project for everyone.