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A new lounge chair launched at Salone Internazionale del Mobile in April 2013, designed by Benjamin Hubert in for Italian brand Moroso.

The product is a unique blend of two typologies of seating – a net structured hammock and a conventional upholstered lounge chair. The chair’s aesthetic is purposefully architectural with a sharp rectilinear backrest contrasted with a softer seating area, breaking traditional rules of seating typology and styling.

Cradle utilises a custom-made cut pattern that allows a non-elastic textile to stretch in a controlled manner in a three dimensional form. This allows for the correct tension to comfortably support the body and both visually and physically reduces the product’s weight and cost.

The chair comprises a metal frame supporting a non-elastic textile with a geometric cut pattern, which cradles an upholstered seat block.

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Continue reading »]]> NU:S is a project behest by DOUBLE: A young company based in Rome, which is interested in the interplay of diverse contemporary art form. DOUBLE is: Maria Rosaria Melia, Antonella Buono and Benedicta Mariani.

In the evocative setting of the Cloister of Bramante in Rome, an extraordinary and engaging installation – which examines the contamination between Fashion and Parametric Architecture – attempts to break the mold of the Roman art scene taking advantage of the important creative contribution of young and talented members of Made in Italy: the architects Arturo Tedeschi and Maurizio Degni; the fashion designers Flavia Migani, Simone Bruno, Chiara Cola, and Alessio Spinelli. The concept and the creative direction is entrusted to Antonella Buono.

The result is a harmonious work that merges the individual disciplines while respecting their identities creating an innovative expressive manifesto, thanks to the use of advanced digital tools and techniques. The installation consists of four dresses, complete with accessories, which are located within a parametric framework in constant dialogue with the exhibition space, involving the audience in a multidisciplinary learning process. The installation soundtrack was composed by Davide Severi.

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Continue reading »]]> Time Machine is an unusual Clock designed by Portugual-based designer Daniel Duarte

The moment we are stagnant staring, as if we are hypnotized thinking about the future or the past, we called “abstract view”.It is from this concept that formed the idea to build a “time machine”. The effect is achieved by an optical illusion which results from the constant superimposition and rotation of monochrome geometric shapes.

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Continue reading »]]> Hangar Design Group have sent us images of their latest retail project for a well-known make-up company in Italy, Deborah Milano.

Description from Hangar Design Group:

Bright and airy, the store confirms the importance of the solutions about materials and colors choosen to return a appropriate mood to the needs of the client: the atmosphere is thin and neutral while the concept adopts a rational design and exhibition in an environment of great uniformity and visual unity, to emphasize the various shades and shapes of the cosmetics.

The store outside is candid, amplified by the reflective surfaces of the furnitures and the iridescent panels on the walls, which echo the vibrancy of the color fading in the neutrality of the variations of white. The interiors refuse any color variations to give space to the bright color of make up, true identity of the brand.

Rigorous and extreme formal clarity, the concept shows the perfect combination of being innovative and up to dateof Deborah. These stores offer the full range of products, inclusive not only of the different collections of make-up but also the body and the men references. Conceived both a place of sale and a reference point where the consumer can find personalized advices, the store is a showcase designed to communicate the company’s vocation for innovation.

The concept of the flagship store emphasizes the aesthetic dimension of the color and the packaging, spreading to most of the space devoted to the products displayed in series arranged in a visual rhythm of pictorial inspiration.

Stands on the walls, in neutral shades on a bright texture, the sign of the brand, which also appears in the outside mirror glass. Reflective material, brushed steel or polished, is also the façade, an explicit call to take care of ourself and to indulge in a full immersion in the Deborah world of beauty.

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Created as a stunning celebration of Aston Martin’s century of sports car excellence, CC100, is a concept reflecting the sporting heritage and exceptional design capability woven throughout 100 years of Aston Martin history.

Inspired from the legendary DBR1, CC100 boasts 6.0-liter V12 engine with automated sequential manual gearbox, it reaches 0-100 km/h ( 62mph ) in 4.0 seconds, with a top speed of 291 km/h (180 mph).

The interior is crafted from carbon fiber, it utilizes latest generation AM11 naturally aspirated V12 gasoline engine combined with a 6-speed hydraulically automated sequential manual transmission.

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